- Free-Market Economics: Strong support for capitalism by deregulating markets through privatisation. They aim to reduce the role of the state in the economy.
- Individual Responsibility: Emphasis on personal responsibility to reduce dependency on welfare.
- Traditional Values: Defence of family, law and order, and national identity.
- Limited Government: The state should be small, focused on defence, policing, and upholding moral standards. Law and order are what the state must be primarily concerned with.
- Anti-Collectivism: Opposition to socialism, trade union power, and excessive government intervention. Margaret Thatcher famously stated, "There is no such thing as society."
